Brand Design

What is Brand Design?

What comes to mind when you hear “McDonald’s”? The golden arches, sure, but also colors, tastes, and the memories tied to them. A brand is everything your customers think and feel when they encounter your business. Branding lets you shape those thoughts and feelings through a cohesive identity. I translate the emotions and impressions you want your audience to have into a finished brand identity: logos, color palettes, typography, and illustration that work together to tell your story.

Illustration

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Colors

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Typography

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Illustration - Colors - Typography -

Logo

A logo is a graphic that represents your company.

Color Palette

Colors have meaning. A branded color palette is thoughtfully chosen to help influence the way clients percieve your brand. Red may convey strength, passion, and power, while green represents health, growth, and nature. Colors, and how they interact to tell a story, are chosen carefully.

Illustration

The style and subject of illustrative graphics further help to convey what the brand is all about. They create a visual story.

Typography

Typography, or font styles help convey the voice of a brand. Serif fonts may feel more luxurious, while sans serif fonts may feel more casual.

Click and explore

Client Reviews

  • What stood out most was that she didn’t just make something that looked good; she actually listened. The final branding feels thoughtful, timeless, and personal instead of overly corporate or generic. She also somehow balanced my requested rugged “Florida Delta” maritime aesthetic with something clean and professional enough to scale with the business long term. The entire process felt collaborative and relaxed, not transactional. I never felt pushed into a direction that didn’t fit, even with the copious amount of questions, revisions, and revisits I brought to the table. I’ve already had multiple people compliment the branding and logo despite not even officially going to market yet. Couldn’t recommend Aleighsa enough if you want someone creative, patient, LOCAL, and genuinely invested in getting it right.

    - Adam Logan, Ouroboros Maritime Company

  • Wonderful quality and attention to detail. Aleighsa listened to my needs and delivered exactly what I wanted and more. Thank you!

    Erica Mitchell, The Press Coffee Shop

  • Aleighsa did an amazing job creating our branding package for Sandhills Native Nursery when we first got up and going a few years back. The combination of colors and logos created really helped us communicate a clear message of who we are and what we do while keeping it simple and whimsical.

    Samantha Mello, Sandhills Native Nursery

Design Packages

Killifish Kit

$1,200

The Killifish Kit is the smallest branding package available, designed to set you up with the basics you need to get started.

Who it’s for:

New businesses, start-ups, and side hustles that just need a starting point.

What’s included:

  • Onboarding Questionnaire

  • Primary logo

  • Secondary Logo

  • Brand Mark

  • Branded color palette

  • Suggested fonts (licensing not included)

  • Final Export Files

  • Mini Brand Guide PDF

  • 2 Revision Rounds

  • 20% Discount on Website Development

  • 20% Discount on Brand Photography Session (product, headshots, lifestyle)

Pelican Package

$2,000

The Pelican Package is recommended for small businesses ready for a polished, cohesive identity that feels established and professional across print and digital platforms.

What’s included:

All in Killifish Kit, plus:

  • 3 Custom Branded Icons

  • Creative Direction Moodboard

  • Basic Brand Presentation Guide

  • Social Media Profile Graphics

Saltmarsh Suite

$3,200

A comprehensive branding experience for businesses ready to build a memorable, fully developed brand presence across print, digital, and real-world customer experiences.

What’s included:

All in Pelican Package, plus:

  • Fonts with licensing

  • Customized Pattern

  • Expanded Brand Presentation Guide with mockups

  • 3 Revision Rounds

  • Brand Photography Session

Add-ons

Add-ons are available for every package.

Options:

  • Social Launch Graphics

  • Signage

  • Flyers

  • Menus

  • Merchandise (sticker, shirt, hat, etc.)

  • Website Development

  • Online Storefront Set Up

  • Google Business Profile Optimization

  • Canva Brand Set Up

  • Canva Templates

  • Brand Photo Session

A La Carte

Start Your Branding Journey

Get started here.